Small animal feed by Kaytee
Case Study
Kaytee logo

Challenge

Kaytee established itself as a market leader in bird and small animal food supplies since its inception in 1866. To maintain and gain within the market - especially in Target stores - Kaytee needed a plan to combat an increase of competition while preserving the relationships between Kaytee and other mass retailers.

Element example Kaytee phone mockup for Target
Element example social media Kaytee Pinterest Ad
Element example social media Kaytee Pinterest Ad

Our Integrated Approach

Element audited existing marketing efforts, conducted a competitive analysis, and used persona and path to purchase development to create a holistic campaign for Kaytee. This included a robust social media plan executed across three platforms, a key influencer program, a coupon-specific landing page, and a paid digital plan with behavioral and remarketing ads, putting Kaytee ahead in a market vying for a niche audience.
Element example paid media Kaytee Ad
Element example website for Kaytee

Results

3% increase in sales at Target stores

196,494 total clicks on the campaign landing page

138,004 clicks came from behavioral ads

51,207 clicks came from remarketing ads

4000+ coupon downloads