GLK Foods was getting ready to launch a new product line of single-serve pickles called OH SNAP!. Because OH SNAP! was brand new, there was no consumer awareness of the product, and the company faced the challenge of successfully convincing retailers to carry it. GLK Foods needed Element's expertise to ensure a successful product launch to both consumers and retailers, generate awareness, and build brand loyalty.
Public relations efforts achieved 870 media mentions
1.5 billion impressions through media coverage
150% increase in website traffic
115% increase in website form submissions
Ranks #1 in Google organic search for “single serve pickles”
1500+ new followers on social media
1,000,000+ impressions on social media