Father and son playing in the backyard
Case Study

Challenge

When it comes to the world of finance, even the savviest of investors can get confused with so many choices and so much information available. To cut through the clutter, Unison Credit Union approached Element to create a holistic marketing strategy that would ultimately grow brand awareness and generate new membership.

Testimonial Quote - Element went above and beyond to help us re-establish ourselves in NE Wisconsin as the financial institution dedicated to empowering members in our community to make smart, positive money decisions. - Unison Credit Union
Element example of a direct mail piece - Unison Credit Union

Our Integrated Approach

Element initiated a transformation by refreshing Union's brand identity and standards to focus on Unison as a resource that empowers its members through financial products and services. This included creating a new tagline, designing a new website, and implementing a comprehensive content marketing program.

With these tools in place, Element focused on holistic campaigns in support of Unison's products and services. The vehicle loan promotion was its first and had several touchpoints, including traditional and digital media as well as in-brand tactics.

Element example of a billboard - Unison Credit Union
Element example of a website - Unison Credit Union
Element example of a digital ad - Unison Credit Union

Results

2.33 million digital ad impressions

2:52 min. avg. time on the loan-specific landing page

Over 70% of site visitors during this time period were new users of the site

34 loans secured