Valley Cabinet is a premier name in custom cabinetry and doors in Wisconsin and is a parent company to Seville Cabinetry and Valley Custom Doors. Valley Cabinet focuses on bringing beauty, functionality, and originality to each of its projects. But, each company needed to evolve its current materials to attract new team members, showcase innovation of the industry, and drive new sales. Element developed new brand messaging and creative materials to differentiate the brands from the competition and strengthen Valley Cabinet’s bottom line.