TURNING ACTIVITY
INTO IMPACT
Marketing leaders are navigating growth, evolving technology, complex customer journeys, and increasing pressure to make smarter decisions about where to focus time and investment.
See what marketing leaders across the Midwest are prioritizing, where investment is shifting, and what's setting stronger-performing organizations apart.
Inside the Report
THE CHEMISTRY BEHIND
THE DATA
The findings reveal a marketing landscape where growth remains the priority, but achieving it requires greater focus across investment, technology, customer experience, and alignment. Here are four findings shaping the conversation.
01
Growth Is Still the Mandate
74% identify revenue growth as a top priority, even as marketing teams take on broader responsibilities across the customer journey.
02
Investment Is Shifting
Marketers are investing beyond campaigns, with growing focus on AI, digital experiences, SEO, content, and the capabilities behind marketing performance.
03
AI Is Everywhere. Advantage Is Not.
98% are using AI, but only 13% consider it core to operations, highlighting the opportunity for more intentional adoption.
04
Alignment Changes the Equation
Organizations with stronger sales and marketing alignment report greater trust and significantly more confidence in their marketing strategy.
GET THE
FULL REPORT
Get instant access to the 2026 Element Marketing Pulse for insights into the priorities, investments, challenges, and opportunities shaping marketing today, plus four areas organizations can focus on as they plan for what's next.