COPYWRITING
Tell your story in a way that works.
Every brand has a unique story to tell, and there are seemingly endless ways to tell it. At Element, we're pros at finding the right words (and the right platforms) for telling your story while driving action.
Copywriting that Works.
Strategy
We don't like to sound cool for the sake of sounding cool. Like everything we do at Element, we use your larger goals to inform your messaging, whether crafting an ad that builds on your tagline or developing blog content to boost SEO.
Research
From mailers to social media posts to long-form content, we draw on market research about your target audience, competitors, trending topics, and more to craft a message that drives action.
Creativity
We're all about puns and dad jokes if they fit, but we like to push the envelope and consider all the unique ways copy can tell a story, whether it comes to life on a 3D mailer or an animated infographic.
Adaptability
We consistently look for ways to refine our message using insights from our expert data analysts, such as keyword recommendations, web page performance, or social media engagement.
Good copywriting is often conflated with wit, which is definitely a part of it. But, to truly drive action and bring through a brand's personality, copywriting takes skill, strategy, meticulousness, and a deep understanding of all of the platforms available for delivering a message. At Element, our goal is to have a purpose behind every word we use and medium in which we deliver it.