Paid Media
Expand your reach
More clicks, more traffic, more leads.
Because there are more ways than ever to reach potential customers, reaching new audiences can feel like throwing noodles at the wall to see what sticks. Enter paid digital and traditional media services. These tactics, if informed by strategy, can give you exposure to audiences you actually want. Digital and traditional media marketing services can help businesses accomplish tasks custom tailored to their marketing strategies.Core Paid Media Services
Lead Generation Campaigns
Business-to-business (B2B) lead generation, customer acquisition, and retention campaigns, with options like pay-per-click (PPC) search campaigns, social media recruitment, and influencer campaigns.
Audience Targeting
Expert audience profiling and segmentation that inform behavioral display ads created to reach uber-specific demographics.
Reporting, Insights, and Ongoing Optimizations
Actionable insights and existing campaign auditing to refine strategies and improve performance.
Niche and Emerging Digital Advertising Channels
A smorgasbord of digital advertising channels like Reddit, Snapchat, TikTok, X … you name it.
Account-Based Marketing (ABM)
We find the big fish you want to catch and craft messaging that entices them to connect with you.
Traditional Media Advertising
Print ads, broadcast advertising (radio, television), outdoor advertising (billboards, signs), and direct mail, just to name a few.
Geotargeting and Specialized Campaigns
Geofencing and shopper marketing campaigns that hone in on specific locations and demographics with mind-blowing precision.
Direct Mail Marketing
Cost-effective and bottom line-friendly Every Door Direct Mail® (EDDM) and demand generation mailers.
What We Do Differently: Paid Digital and Traditional Media Tailored to Your Objectives
Here’s why we have the agility it takes to navigate the ever-changing advertising landscape.
Customized Programs
Whether your goal is to build your audience, educate prospects, or convert website visitors to leads, we tailor our approach based on your objectives (and budget).
Specific Targeting
We target users based on behaviors, interests, location, and more to bring in an audience that boosts your bottom line (instead of generic viewers that inflate numbers).
Multichannel Execution
Since today’s audiences are fragmented, we can use multiple channels to reach them, from native social media advertising to action-based display remarketing.
Killer Creative
From custom, branded graphics to print ads and video, our team knows how to execute your message in a way that cuts through the clutter.
Monitoring & Data Analysis
We keep an eye on the numbers and consistently run analytics to identify opportunities for next steps. Then, we provide recommendations on how to improve performance.
Full-Service Advertising Agency
Account-Based Marketing (ABM)
Social Sponsored Content
Behavioral Display Ads
Geofencing
Search Pay-Per-Click Advertising (PPC)
Remarketing
Influencer Campaigns
Google Partner / Google Ads Certified
At Element, we look beyond ad interactions to define the success of a paid digital campaign. We dive into user behaviors to measure their engagement, report lead generation, and locate actionable next steps that will continuously improve campaign performance.