Discover how to harness AI to achieve stellar results.
If you’ve seen the blockbuster movie “Interstellar,” you likely remember TARS and CASE, the artificially intelligent and endlessly helpful robots that assisted the astronauts as they traveled through time and space to save the world.
We’d compare AI (artificial intelligence) tools to TARS and CASE, if the world that needs saving is your SEO (search engine optimization) strategy.
Has your organic traffic plateaued? Are your rankings flat or falling? Is your content engagement rate lackluster? AI might be just what you need to boost your current SEO strategy.
Here’s what you need to know.
5 Reasons Why AI and SEO Should Be Co-Pilots
#1: AI is Fast and Powerful
You might know that Google recently leaked important information about their search ranking algorithm, and that leak was more like a flood. The spilled documents revealed 14,000 ranking factors that help Google decide which sites to rank at the top of the search results.
That astonishing 14,000 figure, and the fact that SEO professionals already have an overwhelming amount of data to collect, synthesize, report on, and use for their work, makes the power of AI a must-have for efficiency.
AI tools can uncover insights from vast data sets almost instantaneously. For instance, you might be doing competitor research and need to review and compare the 100 top-performing websites in your industry. AI can find SEO commonalities between these sites and then offer you actionable advice, eliminating the need for time-consuming manual work that would otherwise take days. That way, you’ll be freed up to focus on bigger things like strategy and innovation. You can also concentrate on applying your unique, localized knowledge to the insights provided by AI.
#2: AI Unearths Hidden Treasures
When you’re focused on an SEO task or zeroed into a specific industry, it can be hard to maintain an unbiased, unfiltered perspective. AI tools look at bazillions of inputs to offer up opportunities and ideas from a viewpoint different to your own.
To throw out another astronomical figure, data scientists say that GPT-3 by OpenAI consumes nearly 175 billion parameters to perform the tasks you ask it to complete. It looks at trends, opinion pieces, scientific data, you name it. It points out patterns and correlations between various metrics to predict how they might influence SEO performance.
AI tools are pulling from this mass of information to help you dig for buried treasure. Sometimes, you’ll find a diamond in the results, or at least a nugget that you, as an innovator, can refine into something shiny and new.
#3: AI is Accurate and Consistent
Since AI doesn’t suffer from human error (don’t worry, we all make mistakes!), it can give you consistent and accurate results, helping ensure your SEO strategy is based on reliable data. For example, AI precisely measures keyword performance and user engagement metrics across different webpages. You can gather uniform data that fits your unique parameters, every time you ask for it.
Once you have that dependable data, you, as the expert, need to verify that the data matches your needs, apply critical thinking, and interpret complex scenarios that might require a nuanced approach, an understanding of broader business objectives, and the target audience.
#4: AI Helps You Think Ahead ... Way Ahead
Another way to view your AI SEO tools is like a crystal ball. With your prompting, they can use historical data to forecast future trends and proactively optimize your strategy. This is often called predictive analytics.
Predictive analytics can help you identify seasonal changes in search volume and spot growing topics and trends before they blast off. Then, you can publish content that addresses seasonal changes, topics, and trends before your competition does.
#5: Your Competitors Are Using AI
AI is ubiquitous, with 52% of companies using it for search engine optimization tasks like keyword research. And 65% of companies that already use AI see an improvement in SEO performance. That means that your competitors are already making AI work for them, and it’s working well.
If you’re unsure about how to best use AI to refresh your SEO strategy, we’re here to help. Together, we’ll add AI to your arsenal to outperform your competitors with insights paired with expert analysis, ensuring your online presence is always optimized and ahead of the crowd.
Element + AI Can Help You Propel Your SEO Strategy Forward
With the second half of 2024 coming in hot and 2025 getting closer to takeoff, there's no time like *right now* to use AI to enhance your SEO strategy.
It's fast, powerful, accurate, consistent, and can keep you ahead of your competition. But the endless possibilities that AI presents can be overwhelming. Element will gladly be by your side and help you sift through the clutter to find what you need to reach your SEO goals.
Get in touch with our AI-powered SEO experts to see how we can help you deliver meaningful insights and successful strategies.
