Barista Extraordinaire

Patrick McCormick, former member of Element’s interactive department, has been promoted to Barista. With the recent need for a higher-powered stimulant, and an obvious lack of interest in Folgers Original, promoting McCormick was an easy decision. His main duties include making foam, purchasing milk, and cleaning the recently purchased espresso machine.

“As part of Patrick’s promotion, we supplied him with a variety of aprons, a serving tray, and a really nice magnetized notepad to take down our orders,” said one of Element’s owners. “It was all part of the negotiation process, but well worth it.”

McCormick is extremely happy with his new promotion, although he noted one problem. “Grinding each individual coffee bean by hand takes a long time. But nothing is too good for all of my co-workers, and I’m sure they’ll eventually buy me a grinder … I hope.”

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.