The Internet is a powerful tool to market and grow your business. However, combining your business objectives with an effective digital strategy can be a challenge if you don’t understand how popular search engines like Google work.
At Element, we are here to help. You may recognize him from his awesome hair, but we are pleased to announce Derek Blaszak has been recognized by Google as an AdWords certified professional.
So what does this mean and how can it help your business grow? Who better to ask than our very own digital marketing expert Derek:
Let’s start with the basics – what is Google AdWords?
Google AdWords is Google’s online advertising program that helps companies reach new customers and grow their business across the internet. The program allows businesses to choose where their ad appears and measure the impact for the ad placement.
Why is AdWords an important component to a digital marketing strategy?
Paid search engine advertising has a low-cost of entry and results can be seen instantly, which makes it a great marketing tool for any type of business. Plus it’s trackable, so you can easily calculate a return on investment or new customer acquisition rate, while easily making adjustments when the market changes.
How do you get certified?
An AdWords certificiation allows you to demonstrate that Google recognizes you as an online advertising professional. To achieve this certification, I passed the AdWords Fundamentals exam and the Search Advertising and Display Advertising exams.
How long have you been with Element and tell us about your role as Director of Digital Marketing?
I started at Element in November 2008. As the Director of Digital Marketing, I am responsible for the successful strategy and development of digital marketing initiatives that include: website usability, search and online advertising campaigns, social media, search engine optimization, online brand management, and email marketing programs. I combine business objectives with effective digital strategies to deliver a holistic marketing approach that enhances traditional and nontraditional marketing efforts.
Beside his Google AdWords Certification, Derek is also a Certified Account Manager and Agency Financial Manager. It is also his goal to become certified at being certified.