Careers
Careers

REASONS TO WORK AT ELEMENT

No need to review numerically ... get nuts, you rebel

( click a number, any number )

Be Challenged

contribute game-changing thinking, daily

Connecting is King

reach various audiences, and then move them

Breakthrough Work

use emerging technologies to make an impact

Ideas Not Egos

passion is required;
teamwork is expected

Good for Your Soul

our rural location and unique interior are inspirational

Cold Beer on Tap

need we say more?

Content Marketing Specialist

Element, a growing full-service marketing agency in Northeast Wisconsin, has an opportunity for an experienced B2B content writer with serious marketing chops. If you can put yourself in the shoes of B2B buyers and turn technical information into persuasive stories … keep reading.

Content Marketing Specialist Job Description

The role of the content marketing specialist (CMS) is to support integrated marketing efforts by using strategic insights about our clients’ industries, markets, and target audiences to research and write content across a variety of channels. This will include interviewing and writing on behalf of subject matter experts, developing articles for trade media, website copywriting, press releases, digital ads, email marketing, social media content, and more.

The CMS should have a strong grasp of content marketing and how a content strategy can influence B2B purchase decisions. This is a client-facing position in a fast-paced, deadline driven environment.

Key Areas of Responsibility

  • Develop and pitch content marketing concepts and campaigns
  • Research and write articles of a technical nature
  • Support digital marketing and public relations efforts with written content
  • Support agency directors in developing marketing strategy, including audits, customer personas, and competitive analysis
  • Review content analytics and provide insights to support reporting efforts
  • Conduct research with ongoing media monitoring to support content and PR strategies
  • Collaborate with team members in the agency on digital marketing initiatives
  • Manage and lead large content projects that include design and interactive programming
  • Develop and maintain client editorial calendars
  • Optimize digital content for both search engines and user experience
  • Proof and review various pieces of copy and design

Preferred Qualifications

  • At least three (3) years of professional writing experience in journalism, public relations, marketing communication, or as an editor
  • Bachelor’s degree in communications, marketing, advertising, or public relations
  • Knowledge of SEO, social media, and digital marketing best practices
  • Experience writing for B2B marketing initiatives
  • Ability to develop and write large content projects such as e-books, white papers, and reports
  • Excellent verbal, written, and presentation skills
  • Self-motivated with ability to solve problems and generate ideas
  • Quick learner who is able to explain complex topics ranging from technology, finance, and healthcare to manufacturing, insurance, and construction
  • Organizational skills to support working in a deadline-driven environment
  • Previous agency experience is preferred but not required

Application Process

All qualified applicants are asked to provide existing writing samples either as online links or emailed as documents. Candidates considered for the role will also be asked to complete a trial project including a basic marketing strategy and a piece of longform content based on that strategy. Guidelines for the trial project will be sent to candidates who meet qualifications.

Please email your resumé, cover letter, and writing samples to: [email protected].

About Element

Element is a full-service digital marketing agency with offices in De Pere and Neenah, Wisconsin. We partner with organizations in the state and around the country to identify ways to use marketing to solve problems and achieve business goals.

Element’s unique culture includes a “work-hard, play hard” mentality where ambitious and creative marketers can thrive in an environment that is both fun and challenging. We believe it’s possible to stay serious about our clients’ goals and boost their bottom line while enjoying the process of implementing a truly integrated approach to providing the perfect blend of traditional and digital marketing services.

Or, send your Resumé and Cover Letter to: [email protected]
Public Relations Specialist

Element, a full-service advertising, web development, digital marketing, and public relations agency in De Pere and Neenah WI, is looking for a knock-our-socks-off PR pro. If you’re a communications professional who loves connecting with people and promoting big ideas while working in a fast-paced environment – keep reading.

The public relations account specialist is responsible for the overall strategy and tactical execution for assigned clients. You’ll be expected to become fully familiar with products, markets, and media in which assigned clients operate in order to efficiently, effectively deal with clients’ public relations needs.

Reports to the Director of Public Relations.

Responsibilities:

  • Prepare public relations plans and strategies based on client goals and objectives.
  • Research and maintain client media contact lists. Perform ongoing media relations activities to maximize earned media opportunities for clients.
  • Coordinate media interviews for assigned clients and provide media training as necessary.
  • Write a wide-range of PR copy including press releases, media alerts, story pitches, and client talking points.
  • Read industry news and trends for assigned clients and use this information to create new PR opportunities.
  • Prepare project briefs and work with agency content writers and the creative department to produce PR articles as well as art and photography to support the story.
  • Work with the social media team to maximize PR opportunities for assigned clients. Prepare client meeting agendas, project status reports, and quarterly analysis reports.
  • Regularly brief the account team on the status of PR project activities.
  • Plan special events such as grand openings, anniversary celebrations, and product launches.
  • Represent the agency at industry functions and promote the agency at every opportunity.

Qualifications:

  • More than 3 years of experience in public relations or strategic communications.
  • A bachelor’s degree in communications, public relations, or marketing.
  • Experience with CisionPoint is a plus.
  • Media relations experience is a plus.
  • Excellent verbal, written, and presentation skills.
  • Proficient knowledge of public relations practices, tactics, and strategies.
  • Highly organized and capable of working in a deadline-driven environment.

Personality Trait Must-Haves:

  • A Strategic DriveThe ability to look at the big picture and prepare a comprehensive plan to help the client achieve their business goals.
  • An Investigative Spirit – A nose for consumer trends and newsworthy stories.
  • Persuasive ProwessThe ability to sell an idea to a wider audience.
  • A Relationships BuilderThe ability to cultivate new connections and form meaningful and mutually beneficial relationships.
  • Tenacity The can-do attitude to achieve success, no matter what obstacles are in your way.

Qualified candidates will have a passion for and experience in public relations or external communications. Interested applicants should send their resume and cover letter to [email protected].

Or, send your Resumé and Cover Letter to: [email protected]

We look for talented individuals who want to do great work on an amazing team. Through true collaboration with our clients, what we create deepens their customer relationships, drives loyalty, and generates bottom-line results.

Although we live in a digital world, we know nothing will ever replace emotional connections. If you share our passion for crafting connected brands using strategy, social media, copy, art, public relations, digital media, or perhaps a nontraditional tactic—get in touch with us.

Element’s environment is inclusive. We celebrate diversity and the uniqueness of all people. We hire and promote without regard to race, religion, gender, age, color, citizenship, gender identity or expression, sexual orientation or preference, marital or family status, ethnic or national origin, military or veteran status, physical or mental disability, or any legally protected categories according to state, federal, and/or local laws.

REASONS TO WORK AT ELEMENT

No need to review numerically ... get nuts, you rebel

( click a number, any number )

Be Challenged

contribute game-changing thinking, daily

Connecting is King

reach various audiences, and then move them

Breakthrough Work

use emerging technologies to make an impact

Ideas Not Egos

passion is required;
teamwork is expected

Good for Your Soul

our rural location and unique interior are inspirational

Cold Beer on Tap

need we say more?