Blog Category: Marketing Strategy

What is media relations and how can I work with editors to land coverage that boosts my brand’s presence? Find out here with the fundaments of media r... 

Facebook is still the biggest social media platform and powerful for advertisers, but should you boost posts or run ads? What's the difference? Find o... 

Instagram’s Threads is the newest social app from Meta, but how will this new space impact digital marketing strategy? Find out here. 

Need to create a website? Learn why you need an integrated agency-partner instead of a self-service builder and how to choose the right web developmen... 

Learn to successfully convey your company’s image with brand storytelling via integrated marketing. 

What are the easiest SEO tasks you can implement to drive more qualified traffic to your site? This graphic ranks the top SEO tactics on impact vs. di... 

Affiliate marketing can influence your public relations strategy and in turn, garner more sales. Learn how affiliate marketing combines paid and earne... 

Connecting with Zoomers requires honesty, authenticity, consistency, and a user experience that just hits different. Here’s what you need to know 

Are all of your marketing efforts working to reinforce each other? An integrated marketing strategy can provide a synergy that leads to impressive res... 

Due to smartphone updates and a global pandemic, contactless QR codes are making a comeback. Learn how you can add QR to your marketing efforts. 

Use this complete guide to a digital audit to review your brand’s online footprint. Now is the time to make sure your efforts are making a good impres... 

Don’t be blindsided by the marketing challenges ahead in 2020. Element can help you succeed with data-driven strategic planning.