Enriching the Community, One Sub at a Time

Director of Account Services, Nikki Peroutka, is making more room in her life to do the things she loves.

Employees at local grocer, Piggly Wiggly, noticed Nikki frequenting the store an increasing number of times per week. Each visit always included an All-American sub from the deli. Co-workers also noticed Nikki’s curious habit.

“We all knew something was up. She would leave around the same time every day and when she came back, she would close the door to her office, put up a “Do Not Disturb” sign, and not emerge for at least an hour,” said designer Lori Schwartz. Nikki didn’t want to hide anymore and decided it was time to find an outlet for her love of the Piggly Wiggly All-American sub.

Six months ago, Piggly Wiggly developed an after-work program for adults, an idea that sparked when one man shared his battle with the Pig’s potato salad. The “Love Food, Love Life“ program is a resource for all people struggling with an insatiable need for Piggly Wiggly’s food. Program director, Jane Milton states, “We provide part-time hours for those who wish to be surrounded by the Pig product of their choice. Nikki is the perfect candidate. We are here to be a pillar of support while providing her with the additional income that supports her near unsustainable need for the All-American sub.”

Of course, Nikki chose to work her hours behind the deli counter. A very tired worker, who couldn’t keep up with the high demand for the All-American sub, was relieved when Nikki arrived to work his shift. “I pulled a muscle in my arm from slicing all the cold cuts.” When asked why Nikki chose to work behind the deli counter, she responded proudly, “Do something with what you love to eat, and you’ll never work a day in your life.”

Nikki is beyond excited to have taken a position in the deli and has already come up with a few ways to amp up her favorite sandwich. One recipe uses three tablespoons of butter, cubed and neatly arranged into a smiley face on top of the salami layer.

“I’ll be saving a lot of money by working in the deli part-time, but that’s not why I’m doing this. I’m doing this to be near what I love. Some people do yoga, some paint … for me, it’s thinly slicing some quality meat and layering it precisely with cheese, fresh vegetables, and tangy mayo.” Nikki hopes to spread the love, and the mayo, through the entire community. She believes that others will find joy in her delicious sandwiches and the reminder to follow your dreams.

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.