In the ever-evolving landscape of media, staying ahead of trends and optimizing marketing strategies are key to driving business success. Recognizing the growing demand for advanced media solutions, Element is excited to announce the promotion of Meghan Murphy to Media Director. With her extensive experience and strategic vision, Meghan is set to lead Element's media team in delivering impactful media strategies that maximize brand exposure and engagement across Wisconsin and beyond.
With over 20 years of media buying expertise, Element now merges strategic marketing, AI-driven targeting, and data-driven insights to position brands for maximum results. “This approach delivers more targeted, effective, and impactful media strategies for our clients, especially when it’s part of a fully integrated marketing strategy,” said Element’s President, Nikki Peroutka. “Media has always been in our wheelhouse, but we have an opportunity with Meghan’s experience and leadership to really elevate this service line.”
Meghan brings a wealth of knowledge to the role with more than a decade of experience in news production and promotions, followed by nearly 30 years in media strategy, planning, and buying. In her most recent role as Account Supervisor, Meghan headed the strategic marketing and branding initiatives for several of the agency’s key accounts.
Element’s media team will collaborate with the agency’s integrated marketing experts to create cohesive strategies that seamlessly blend paid, earned, shared, and owned media, ensuring maximum reach and engagement across all channels. By leveraging data and technology, the team can maximize marketing investments and drive measurable outcomes for brands.
“The world of media and how people consume it is constantly changing and evolving,” Meghan said. “When brands collaborate with a dedicated media partner, they can stay ahead of the latest consumer behaviors and media trends, ultimately maximizing their media budgets.
Understanding your brand’s objective and audience, staying focused on your goals, and continually optimizing your campaigns will ensure your efforts always have impact.”
Meghan’s expertise spans traditional and digital media as she built and led media departments at several marketing agencies before joining Element in 2020. Her commitment to continuous learning and improvement has been instrumental in driving success. Following this promotion to Media Director at Element, Meghan aims to boost the agency’s presence in the Midwest by embracing emerging trends, optimizing cross-platform campaigns, and establishing collaborative partnerships with clients.
As Meghan Murphy takes the helm of Element's media department, the agency is poised to enhance its media buying services, leveraging cutting-edge strategies to elevate brands and achieve exceptional marketing results. Reach out if you need help meeting your media marketing objectives in an increasingly competitive market.
Want to read more? Learn how paid media fits into a balanced marketing approach.
