Solarus - Solarus
Solarus, Central Wisconsin’s leading communications provider for over a century, required a campaign to educate their audiences on the value of Cloud Voice and ultimately lead them to purchase. Over 12 months, the Element-developed "We’re a Different Animal" campaign—direct mail, email, radio, television, website—conveyed how Solarus takes a uniquely different approach than other communications providers. The campaign’s success prompted Solarus to continue its partnership with Element. Other initiatives include the brand development of Solarus' home automation services (HomeMonitoring) and an updated digital presence via the company’s main website: Solarus.net.