May 27, 2016

AutoType – What do Cars and Typefaces Have in Common?

Years ago, a friend of mine said she didn’t understand people’s fascination with cars. She thought they all looked the same.

I explained that it’s all about the lines, the proportions, and the subtle differences that can make or break a car’s aesthetic. I then realized that the same can be said for typefaces.

With that in mind, I wrote what I’m calling “AutoType.”

What do you drive? What did we miss? Comment below.

(Click to see the full-size image)

autotype infographic comparing cars and typefaces

Aaron GraffArt Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!