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AutoType – What do Cars and Typefaces Have in Common?


Aaron Graff

Art Director

Years ago, a friend of mine said she didn’t understand people’s fascination with cars. She thought they all looked the same.

I explained that it’s all about the lines, the proportions, and the subtle differences that can make or break a car’s aesthetic. I then realized that the same can be said for typefaces.

With that in mind, I wrote what I’m calling “AutoType.”

What do you drive? What did we miss? Comment below.

(Click to see the full-size image)

autotype infographic comparing cars and typefaces