Cinemagraphs + Social Media
This month’s edition of our cinemagraph showcase series is all about leveraging cinemagraphs for social media. If you didn’t catch it earlier, a cinemagraph is essentially a photo in which a small section of it is animated. A piece of the image moves in a continuous loop while the rest of it stays completely still, like a photograph.
Continue reading Element Cinemagraph Showcase Series: Q&A with Graphic Designer Jenna Garvin
Pokémon aspirations and clown cars and popping balloons, oh my! To kick off the second cinemagraph in our series (and to welcome our newest graphic designer), we sat down with Victoria Bates to learn all about outrageous styles and her life as a Snorlax.
Continue reading Element Cinemagraph Showcase Series: Cruising Along with Element’s Newest Graphic Designer
Just in time for the new year, we’re kicking off our cinemagraph showcase series with a masterpiece from one of Element’s talented designers. Each month (until we run out of designers), we’ll be featuring a different cinemagraph designed by one of our very own creatives.
So, what’s a cinemagraph?
Continue reading Element Cinemagraph Showcase Series: Q&A with Ann Behling, Director of Publications
That Your Customers Find Valuable
Infographics are great tools for top- or middle-of-the-funnel content. In other words, information that helps to compel or educate decision makers. They are an efficient way of sharing a mix of content, design, and data in an easily consumable piece. They are simple to scan, and with the brain processing images 60,000 times faster than it does text, it makes sense why they can be wildly effective.
We like to think of them as “tools to help buyers buy” (not sellers sell). Your infographics could be shared throughout the internet, posted to social channels, and exist as evergreen content on your company’s website. With 57 percent of purchase decisions occurring before a customer even contacts your company, it’s the perfect piece for your customers to discover.
Continue reading 9 Tips to Create Brilliant Infographics for Content Marketing
It’s laughable to imagine a company verbalizing a message like the one pictured above. Yet hundreds of businesses are making that very statement right this moment, without a single word. The source of the slander? Their working environments.
Continue reading Your walls are talking. What do they say about you?
Element recently welcomed graphic designer, Ava Gretzinger, to our growing team. Years of design experience in various industries have polished the Wisconsin native’s ability to deliver innovative designs that help our clients stand out amongst competitors.
We sat down with Ava to learn about her heart for art, shrinking bucket list, and upcoming trips on her 2015 Indian Vintage cycle!
Continue reading Drafting up Ideas with Element’s New Graphic Designer
The month of February is upon us and we’re continuing our Designer Series with a hand-lettered creation by none other than our graphic designer, Jenna Garvin.
With a passion for patterns and a soft spot for art history, Jenna’s hand-drawn creation marries classic typography with composition and skill for an inspiring, eye-catching design.
Continue reading Element Designer Series: Q&A with Graphic Designer Jenna Garvin
Impacted by culture, technology, and media, design trends continuously ebb and flow. As we round out the first month of a new year, we are identifying some of the popular trends in the design world for 2017.
Design trends don’t turn on a dime in the timespan of just one year. In fact, many of last year’s trending designs are still being applied today. Despite the carryover on some of this year’s design trends, it’s evident more companies are looking to simplify the user experience and are saying more by featuring less.
Continue reading Element’s 2017 Design Trend Report
We’re on month No. 11 of the year 2016, and it’s time to dive inside the mind of another one of Element’s talented designers.
This time, we’re seeing the work of Art Director, Aaron Graff.
Creative people are rarely ever limited to one creative outlet, and Aaron is no exception. When he’s not skateboarding down the halls of our Neenah office to refill his coffee mug, or working on a project with his kids, you might catch Aaron making music.
That’s what inspired his design for this month’s Element Facebook cover image. Keep reading to take a look and find out more about Aaron’s creative process.
Continue reading Element Designer Series: Q&A with Art Director Aaron Graff
2016 keeps moving along, and signs of the fall season are everywhere you look, from autumn leaves and pumpkin everything to Halloween costumes and apple picking.
Each month, one of our talented designers creates a new Facebook cover image and answers a few questions for our blog. Our latest Designer Series subject is Element’s Director of Publications, Ann Behling.
Ann has worked at Element longer than the vast majority of us. In fact, she started here in 2003, just a few months before the ad agency switched from River North Communications to Element Creative.
(Get more fun facts about Element here on our blog)
Ann is a big fan of this time of year, so she seized the opportunity to design a seasonally themed Facebook cover image!
Continue reading Element Designer Series: Q&A with Director of Publications Ann Behling