9 Tips to Create Brilliant Infographics for Content Marketing

That Your Customers Find Valuable

Infographics are great tools for top- or middle-of-the-funnel content. In other words, information that helps to compel or educate decision makers. They are an efficient way of sharing a mix of content, design, and data in an easily consumable piece. They are simple to scan, and with the brain processing images 60,000 times faster than it does text, it makes sense why they can be wildly effective.

We like to think of them as “tools to help buyers buy” (not sellers sell). Your infographics could be shared throughout the internet, posted to social channels, and exist as evergreen content on your company’s website. With 57 percent of purchase decisions occurring before a customer even contacts your company, it’s the perfect piece for your customers to discover.

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Content Marketing Specialist
Bree is a content creator with unbounded enthusiasm for mingling process and creativity. With a background in the worlds of marketing and communications, Bree is well-versed in content marketing, branding, and corporate event planning. When she's not writing, strategizing, or ideating, you’ll find her snooping in a snack cupboard or with a mouth full of food. And, while it wasn’t intentional, she has always been proud that she shares a homonym-name with the gooey queen of cheeses, Brie.

Your walls are talking. What do they say about you?

It’s laughable to imagine a company verbalizing a message like the one pictured above. Yet hundreds of businesses are making that very statement right this moment, without a single word. The source of the slander? Their working environments.

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Mike Dockum is an Account Strategist with a passion for bringing the left and right brain together to form creative ideas that make logical sense. He has more than 15 years’ experience conducting market research, developing marketing plans, and creating integrated campaigns. A reformed Illinoisan who never even learned how to correctly pronounce “Illinoisan,” Mike and his family now make their home in Wrightstown.

Drafting up Ideas with Element’s New Graphic Designer

Element recently welcomed graphic designer, Ava Gretzinger, to our growing team. Years of design experience in various industries have polished the Wisconsin native’s ability to deliver innovative designs that help our clients stand out amongst competitors.

We sat down with Ava to learn about her heart for art, shrinking bucket list, and upcoming trips on her 2015 Indian Vintage cycle!

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Element Designer Series: Q&A with Graphic Designer Jenna Garvin

The month of February is upon us and we’re continuing our Designer Series with a hand-lettered creation by none other than our graphic designer, Jenna Garvin.

With a passion for patterns and a soft spot for art history, Jenna’s hand-drawn creation marries classic typography with composition and skill for an inspiring, eye-catching design.

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Element’s 2017 Design Trend Report

Impacted by culture, technology, and media, design trends continuously ebb and flow. As we round out the first month of a new year, we are identifying some of the popular trends in the design world for 2017.

Design trends don’t turn on a dime in the timespan of just one year. In fact, many of last year’s trending designs are still being applied today. Despite the carryover on some of this year’s design trends, it’s evident more companies are looking to simplify the user experience and are saying more by featuring less.

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Creative Director

Element Designer Series: Q&A with Art Director Aaron Graff

We’re on month No. 11 of the year 2016, and it’s time to dive inside the mind of another one of Element’s talented designers.

This time, we’re seeing the work of Art Director, Aaron Graff.

Creative people are rarely ever limited to one creative outlet, and Aaron is no exception. When he’s not skateboarding down the halls of our Neenah office to refill his coffee mug, or working on a project with his kids, you might catch Aaron making music.

That’s what inspired his design for this month’s Element Facebook cover image. Keep reading to take a look and find out more about Aaron’s creative process.

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Element Designer Series: Q&A with Director of Publications Ann Behling

2016 keeps moving along, and signs of the fall season are everywhere you look, from autumn leaves and pumpkin everything to Halloween costumes and apple picking.

Each month, one of our talented designers creates a new Facebook cover image and answers a few questions for our blog. Our latest Designer Series subject is Element’s Director of Publications, Ann Behling.

Ann has worked at Element longer than the vast majority of us. In fact, she started here in 2003, just a few months before the ad agency switched from River North Communications to Element Creative.

(Get more fun facts about Element here on our blog)

Ann is a big fan of this time of year, so she seized the opportunity to design a seasonally themed Facebook cover image!

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Element Designer Series: Q&A with Creative Director Mike Tessmer

For the month of September, our Designer Series brings us the “leader of the pack,” Mike Tessmer.

Mike is Element’s Creative Director. As an experienced art director, he works closely with the design team and helps conceptualize many of the amazing ideas we bring to life for our clients.

mike tessmer
Mike Tessmer

As you’ll learn, Mr. Tessmer is also a car guy. He drives a Prius to work because he needs to get good gas mileage due to a long commute, but he’s a fan of fuel-guzzling machines of all shapes and sizes.

For last year’s Element Holiday Gift Guide, Mike even suggested high performance motor oil as an ideal present.

(Word to the wise, this is probably not a good choice for wives and girlfriends.)

Mike’s September cover image for Element’s Facebook page also has an automotive theme.

Start your engines, and get ready to find out a little about Mike Tessmer’s creative process!

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Element Designer Series: Q&A with Lori Schwartz

The calendar page has flipped to August, and we’ve flipped our Facebook cover image over to a new design from one of Element’s talented artists.

Every month, we’re featuring a new image that our graphic designers and art directors create. Then we dive inside their heads for a Q&A session to find out where they get their ideas and how their creative process works.

For August, we have a hand-drawn design from Senior Graphic Designer Lori Schwartz. She also has a new responsibility at our agency – picking out the bottles of craft brew that fill the Element beer fridge!

Lori doodled this drawing, and doodling is actually one of the 12 creativity hacks we talk about on our blog. But, Lori used a special doodling technique. Keep reading to learn more …

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Element Designer Series: Q&A with Shawn Williams

Would you say the moose is something like the camel of North America?

Take a look at our latest Facebook cover image and you’ll see why we ask.

It’s our second month featuring the work of Element designers on our Facebook page and digging into their creative process here on our blog.

For July, we’re featuring a design from Art Director, Shawn Williams.

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