That Your Customers Find Valuable
Infographics are great tools for top- or middle-of-the-funnel content. In other words, information that helps to compel or educate decision makers. They are an efficient way of sharing a mix of content, design, and data in an easily consumable piece. They are simple to scan, and with the brain processing images 60,000 times faster than it does text, it makes sense why they can be wildly effective.
We like to think of them as “tools to help buyers buy” (not sellers sell). Your infographics could be shared throughout the internet, posted to social channels, and exist as evergreen content on your company’s website. With 57 percent of purchase decisions occurring before a customer even contacts your company, it’s the perfect piece for your customers to discover.
Continue reading 9 Tips to Create Brilliant Infographics for Content Marketing
We’ve all received them: a stiff, impersonal invitation in black serif type on white letterhead. It’s the dreaded corporate event invite, an event you need to attend … but don’t necessarily want to attend.
If you’re planning to host a corporate event for your business, whether that be a ribbon cutting, product launch, or networking event, there are ways to flip that reaction on its head. Here are 11 tips for planning and hosting a seamless, successful, and measurable corporate event—one that guests will be clamoring to attend.
Continue reading 11 Tips for Hosting a Corporate Event People Want to Attend
Nothing tells you more about a person than the book they’ve dog-eared the most. To celebrate National Book Lovers Day, we’re sharing the team’s MVBs—most-valuable books—to illustrate the connection between being well-read and being top-notch marketers, designers, and strategists.
Ready? Let’s open to chapter one.
Continue reading 21 Books Every Creative Person Should Read
Element recently welcomed graphic designer, Ava Gretzinger, to our growing team. Years of design experience in various industries have polished the Wisconsin native’s ability to deliver innovative designs that help our clients stand out amongst competitors.
We sat down with Ava to learn about her heart for art, shrinking bucket list, and upcoming trips on her 2015 Indian Vintage cycle!
Continue reading Drafting up Ideas with Element’s New Graphic Designer
I recently ran into a recruiter for one of the top employers in Northeast Wisconsin and had a conversation about his biggest challenge to fill almost 400 open positions annually. Among other things, I was surprised to learn that they didn’t have a social media strategy as part of their efforts. In fact, he mentioned he wasn’t even quite sure how it worked.
Continue reading How Marketing Helps You Recruit the Best Employees
Creativity isn’t just for artsy people and those of us who work in ad agencies. It’s something we can all use in our jobs and daily lives.
There may be some people who are naturally more creative than others. However, creativity can also be developed – even built – like a muscle group you work on at the gym.
Whether you’re solving a problem in your company, developing a new product, or trying to figure out a crossword puzzle – we have 12 creativity hacks that can help.
Continue reading 12 Creativity Hacks to Give You an Edge