8 Amazing Marketers from Your Favorite Children’s Books

What were some of your favorite stories from childhood? We’re willing to bet there were some excellent life lessons hidden inside those tales. But … what about examples of how to be better at your marketing job?

Children’s literature is full of colorful characters, heroes and villains, mischief makers, and creative geniuses. It was pretty easy to think of fictional figures with some mad marketing skills.

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Director of Content Marketing
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Element Cinemagraph Showcase Series: Q&A with Graphic Designer Jenna Garvin

Cinemagraphs + Social Media

This month’s edition of our cinemagraph showcase series is all about leveraging cinemagraphs for social media. If you didn’t catch it earlier, a cinemagraph is essentially a photo in which a small section of it is animated. A piece of the image moves in a continuous loop while the rest of it stays completely still, like a photograph.

Continue reading Element Cinemagraph Showcase Series: Q&A with Graphic Designer Jenna Garvin

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

Element Cinemagraph Showcase Series: Cruising Along with Element’s Newest Graphic Designer

Pokémon aspirations and clown cars and popping balloons, oh my! To kick off the second cinemagraph in our series (and to welcome our newest graphic designer), we sat down with Victoria Bates to learn all about outrageous styles and her life as a Snorlax.

Continue reading Element Cinemagraph Showcase Series: Cruising Along with Element’s Newest Graphic Designer

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

Ever Watched TV with Santa? The Neenah Crew Did!

Things got festive this December as the Element Neenah crew participated in “A Very Neenah Christmas,” the city’s 20th annual downtown holiday tradition.

Presented by Future Neenah, the annual festival features marshmallow roasting, horse-drawn carriage rides, a hand bell choir, and more. Element jumped into the live mannequin window display fun (which presented a challenge since Element is on the second floor of our West Wisconsin Avenue building, above Smile Creations).

Continue reading Ever Watched TV with Santa? The Neenah Crew Did!

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

Element Cinemagraph Showcase Series: Q&A with Ann Behling, Director of Publications

Just in time for the new year, we’re kicking off our cinemagraph showcase series with a masterpiece from one of Element’s talented designers. Each month (until we run out of designers), we’ll be featuring a different cinemagraph designed by one of our very own creatives.

So, what’s a cinemagraph?

Continue reading Element Cinemagraph Showcase Series: Q&A with Ann Behling, Director of Publications

Content Marketing Specialist
Bree is a content creator with unbounded enthusiasm for mingling process and creativity. With a background in the worlds of marketing and communications, Bree is well-versed in content marketing, branding, and corporate event planning. When she's not writing, strategizing, or ideating, you’ll find her snooping in a snack cupboard or with a mouth full of food. And, while it wasn’t intentional, she has always been proud that she shares a homonym-name with the gooey queen of cheeses, Brie.

9 Tips to Create Brilliant Infographics for Content Marketing

That Your Customers Find Valuable

Infographics are great tools for top- or middle-of-the-funnel content. In other words, information that helps to compel or educate decision makers. They are an efficient way of sharing a mix of content, design, and data in an easily consumable piece. They are simple to scan, and with the brain processing images 60,000 times faster than it does text, it makes sense why they can be wildly effective.

We like to think of them as “tools to help buyers buy” (not sellers sell). Your infographics could be shared throughout the internet, posted to social channels, and exist as evergreen content on your company’s website. With 57 percent of purchase decisions occurring before a customer even contacts your company, it’s the perfect piece for your customers to discover.

Continue reading 9 Tips to Create Brilliant Infographics for Content Marketing

Content Marketing Specialist
Bree is a content creator with unbounded enthusiasm for mingling process and creativity. With a background in the worlds of marketing and communications, Bree is well-versed in content marketing, branding, and corporate event planning. When she's not writing, strategizing, or ideating, you’ll find her snooping in a snack cupboard or with a mouth full of food. And, while it wasn’t intentional, she has always been proud that she shares a homonym-name with the gooey queen of cheeses, Brie.

11 Tips for Hosting a Corporate Event People Want to Attend

We’ve all received them: a stiff, impersonal invitation in black serif type on white letterhead. It’s the dreaded corporate event invite, an event you need to attend … but don’t necessarily want to attend.

If you’re planning to host a corporate event for your business, whether that be a ribbon cutting, product launch, or networking event, there are ways to flip that reaction on its head. Here are 11 tips for planning and hosting a seamless, successful, and measurable corporate event—one that guests will be clamoring to attend.

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Director of Public Relations
A self-described chatterbox, it’s rumored that Tara was born with a phone in her hand. It was only natural that she ended up in the marketing communications industry. With more than 12 years of industry experience, Tara specializes in campaign strategy, planning, publicity, and content marketing. In addition to socializing with just about anyone, Tara enjoys running, yoga, and watching her beloved Wisconsin Badgers. She also appreciates the occasional quiet weekend at home cooking and relaxing with her husband Ryan and kids, Julia and Colin.

21 Books Every Creative Person Should Read

Nothing tells you more about a person than the book they’ve dog-eared the most. To celebrate National Book Lovers Day, we’re sharing the team’s MVBs—most-valuable books—to illustrate the connection between being well-read and being top-notch marketers, designers, and strategists.

Ready? Let’s open to chapter one.

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Social Media Specialist
When she's not whipping up clever copy and scroll-stopping images for our clients' social media accounts, Shelby divides her time between browsing hi-def photos of cheeseburgers, curating kitschy antiques, and stockpiling lipstick. She's been living the agency life since Kim and Kanye became Kimye, and wouldn't have it any other way.

Drafting up Ideas with Element’s New Graphic Designer

Element recently welcomed graphic designer, Ava Gretzinger, to our growing team. Years of design experience in various industries have polished the Wisconsin native’s ability to deliver innovative designs that help our clients stand out amongst competitors.

We sat down with Ava to learn about her heart for art, shrinking bucket list, and upcoming trips on her 2015 Indian Vintage cycle!

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How Marketing Helps You Recruit the Best Employees

I recently ran into a recruiter for one of the top employers in Northeast Wisconsin and had a conversation about his biggest challenge to fill almost 400 open positions annually. Among other things, I was surprised to learn that they didn’t have a social media strategy as part of their efforts. In fact, he mentioned he wasn’t even quite sure how it worked.

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Director of Account Services
Nikki Peroutka has handled account service duties at Element for more than a decade. She remembers pre-PDF days when every proof required a face-to-face client meeting, and the number of colors in an ad determined its price. This, of course, makes her feel like an old marketing-weary battle-ax. Yet, she brings a youthful, fresh perspective to overseeing all client relationships as well as managing her own accounts. When her daily Director of Account Services duties are done, she enjoys relaxing with a good magazine or book, chasing around her son Oakley, and doing DIY projects around the house.