Celebrating 12 Years! 12 Things You Didn’t Know About Element

To celebrate our 12th anniversary as a business, we put together a handful of amusing tidbits about our fun-loving group:

  1. We were originally River North Communications, an agency set up to exclusively serve a traveling trade show to promote lodges and hunting trips in Canada. It wasn’t until 2003 that we changed our name to Element Creative.
  2. Lance and Aldis celebrated this fond occasion earlier in the week with some champagne and award-winning Kringle from Uncle Mike’s Bake Shoppe. If you must know, the cork did hit the ceiling.
    BossDay-Collage-Element-Creative
  3. Lance has admitted he was wrong at least once. It was an apology to Moose for not giving him an Element hat sooner.Moose-Element-Creative
  4. Lori, a graphic designer, and Molly, our receptionist, swear they have different dogs, Piper (left) and Harvey (right). But many in the office believe they are clones.
    Piper-Harvey-Element-Creative
  5. Eric (to the right) is our copywriter and associate creative directorEric-Element-Creative, but also holds the title of beerman. He makes sure the fridge is stocked with both old favorites and new brews for when we celebrate birthdays, Packers games, or just need to crack a cold one on Friday afternoon.
  6. We haven’t always been at 2081 Profit Place. We were originally at 2080 Profit Place just next door. Yes, we literally moved about 300 feet.
    Profit-Place-Element-Creative
    An early morning view of Profit Place.

    And before that, we worked out of a basement with just three egress windows for natural light.

  7. Nikki, our director of account services, was originally hired as a designer until it was discovered she “designed big.” It was quickly realized she would be better suited for account work.
  8. Moose loves to give tours. He greets visitors right outside Aldis’ office.
  9. A few of the designers have motorcycle drag races from time to time, and it gets interesting when winter rolls around.
  10. Lance and Derek perform as the karaoke duo, “InVESTed,” at least once a month. They take their karaoke nights pretty seriously.
    Invested-Element-Creative
  11. Sue, our office manager, has processed roughly 15,000 job tickets since she started on Oct. 13, 2003 when Lance and Aldis bought the agency.
  12. We could probably survive the apocalypse with the amount of frozen pizzas we have in our freezer. Plus, both Joel and Mike Thornton are avid The Walking Dead fans – their knowledge would be quite invaluable.

Here’s to the future of Element and many more years of Kringle, drag racing, and matching vests!