In today's fast-paced media landscape, effective storytelling is essential for brands looking to build credibility and connect with their audiences. Element is excited to announce the addition of Tammy VanDenBusch as our Public Relations Manager. With over 15 years of experience in public relations, Tammy will enhance our PR efforts and elevate the narratives of brands across Wisconsin and beyond.
Tammy brings a wealth of expertise in earned media, thought leadership, and community engagement. "Public relations builds trust for a brand through authentic storytelling in third-party outlets and elevated community involvement," said Element’s President, Nikki Peroutka. "With Tammy’s extensive background, we’re eager to strengthen our PR capabilities and help our clients shine."
With a diverse skill set that extends beyond traditional media relations, Tammy has a proven track record in executive presentations, corporate events, and activating sponsorships. Her focus on developing cohesive communication strategies ensures that PR efforts align perfectly with our clients' business goals. By taking a holistic integrated approach, brands can also significantly enhance their SEO through valuable backlinks from reputable media outlets. This boosts online visibility and makes brands more discoverable to their target audiences.
“Every business has a story to tell. A strong PR strategy helps define those key themes that can influence business outcomes," said Tammy. “This cycle builds momentum for your brand and creates a measurable impact that can positively influence your bottom line. Additionally, fostering community relations not only strengthens brand loyalty but also positions businesses as integral members of their local landscapes. By engaging with the community, brands can create meaningful connections that amplify their presence and credibility.”
At Element, our PR team collaborates seamlessly with our integrated marketing experts to create strategies that blend earned, paid, shared, and owned media. By leveraging data and technology, we maximize marketing investments and drive tangible results for our clients.
As Tammy steps into her role as PR Manager, she will be instrumental in amplifying brand voices and enhancing credibility through strategic storytelling. If you're looking to elevate your brand's narrative in an increasingly competitive landscape, reach out to us—we're here to help!
Want to read more? Discover how effective public relations can transform your brand’s narrative.
